Digital Marketing Inventory Management eCommerce Trend

 As an online store owner, you’ve likely encountered the challenge of slow-moving inventory. Neglecting these sluggish products can lead to wasted warehouse space, increased operating costs, and missed sales opportunities. In this article, ePlus shares inventory management strategies to help you tackle low inventory turnover , identify and manage slow-moving items , and deploy effective marketing tactics to revitalize your product mix and unlock the full potential of your online store.

How can you identify slower-moving items in your inventory?

There are several indicators commonly used, such as:

 1. (Total stock of each product SKU – Sales Forecast for that product in the past six months) = Number of slower-moving items for that product.

2. Compare the number of units shipped for each product SKU during a specific time period and set a “Slow Moving” standard based on the operating model of your online store. For example, if a certain type of product has been sitting in the warehouse for more than 12 months, with no sales for more than 6 months, it can be defined as a slower-moving item in inventory.

3 Strategies to Address Slower-Moving Items

Once online store owners have successfully identified slower-moving items , the next step is to try to understand the reasons behind it and develop corresponding marketing strategies to reduce the risk of inventory turnover .

1）Adjust Marketing Strategies

調整營銷策略

The first step is to take a hard look at your current marketing strategies. Are you reaching the right audience? Are your ads effective? Is your content resonating with your mtarget market? By asking these questions and adjusting your marketing strategies accordingly, you can increase your chances of reaching potential customers and generating demand for your slower-moving items. You also need to take specific actions to implement your new strategies, such as using market data to understand actual demand, revamping your product photos to make them more eye-catching, and expanding your sales channels. By doing so, you can not only increase sales of your slow-moving items but also improve your overall marketing performance. 

2）Promotions

促銷優惠

Promotions are a common marketing strategy used by online stores with the goal of increasing product sales. This includes:

  • Promotions: Promotions are a great way to do just that! From discounts to bundle sets and free gifts, there are many creative ways to market these products and boost their appeal to customers.
  • Bundle Sets: Packaging different products (e.g., high-selling + low-selling) together at a special price to increase the average sales volume.
  • Free Gifts: Turning slower-moving items into gifts as a marketing promotion for the brand and also inviting customers to provide feedback to better understand their thoughts.

3）Adjusting Product Display in Online Store

調整網店的產品展示

The way products are displayed in an online store plays a crucial role in sales volume. For example, when visiting different online stores, we often see popular/highlighted products placed at the top of the homepage to attract consumers to click and make a purchase. For slower-moving items, online store owners can try displaying them in different areas of the online store to increase visibility and enhance the chances of sale. 

Effective inventory management is one of the key factors in running a successful online store, helping to increase overall sales volume and reduce the risk of inventory turnover and slow-moving items . As your eCommerce logistics partner, e+Solutions (ePlus) provides one-stop logistics support, including an efficient inventory management system that allows you to track inventory in real-time, anytime, anywhere.

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Encountering any e-Commerce logistics troubles? e+Solutions can help you! From goods storage and management, handling and packaging, to arranging last-mile, we can meet all your logistics needs while allowing you to operate an online store easily!

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