Daigou has long been popular among Hong Kong consumers, especially for products from Japan, South Korea, Europe, the United States, and other regions. With the global trend of “Live Commerce”, many Daigou online stores are leveraging livestreaming , order fulfillment and cross docking strategy to attract customers for real-time orders.
According to data from the renowned live commerce platform CommentSold, the purchase conversion rate through traditional e-commerce sales methods is approximately 2.8%, while the purchase conversion rate through livestreaming sales reaches an astonishing 53%!
With livestreaming driving a surge in Daigou orders, how can online stores optimize their order fulfillment and cross-docking strategy to improve efficiency? In this edition of the ePlus Logistics Classroom, we will share three practical order fulfillment and cross docking tips, enable you to master a fast, reliable, and accurate Daigou order fulfillment process. Let’s enhance the livestreaming shopping experience your customers and stand out in the Daigou market!
Daigou Pain Point 1: Unstable Delivery Times from Different Suppliers
Daigou online stores face unique challenges due to their extensive range of products, including lifestyle goods, fashion apparel, food items, small appliances, and premium toys sourced from various locations. With suppliers having different shipping times, the order fulfillment (Cross Docking) process can become complex. This often leads to delivery delays to the warehouse and decreased customer satisfaction.
Order Fulfillment Tips 1: Utilize SKU Numbers and Systems
To efficiently manage unstable delivery times for diverse products, Daigou online stores can benefit from using SKU numbers and their corresponding barcodes, allowing for clear identification of each item.
With numerous products involved in Daigou (Cross Docking), each with different attributes like colors, sizes, and specifications, relying solely on product names or appearances can be confusing and prone to errors.
By implementing SKU numbers and barcodes, along with the ePlus integrated logistics system, Daigou online stores can effectively track and manage the status of products in real-time, even when products arrive at different times. This facilitates the inbound process and streamlines the subsequent order fulfillment processes, including pick & pack and last-mile delivery arrangements.
SKU number and barcode is printed on the product generally
Daigao Pain Point 2: Fast Moving, Low Storage Need
After being shipped from various suppliers to Hong Kong, Daigou products go through various logistics (Cross Docking) processes, such as sorting, packaging, and last-mile delivery. Therefore, Daigou online stores usually need to find a suitable warehouse as a centralized location for subsequent logistics arrangements to ensure timely order outbound.
However, fast-moving Daigou products can be quickly sorted, packaged, and shipped out once they arrive at the warehouse. In other words, the demand for long-term storage at the warehouse is relatively low. Additionally, considering the fluctuating Daigou order volume, it often poses significant challenges for warehouse management cost control for Daigou online stores.
Order Fulfillment Tips 2: Choose Comprehensive and Flexible Logistics Solution
Efficient logistics and cross docking is a key factor in running a Daigou business. Daigou or livestreaming online stores can consider selecting a logistics partner that offers comprehensive and flexible solutions like ePlus (also known as e-commerce fulfillment center, packaging center, consolidation warehouse, or fulfillment company).
Besides providing flexible warehousing service, ePlus offers an all-in-one solution from inbound processing, sorting, packaging, to last-mile delivery. This allows Daigou online stores to save on warehouse and additional manpower cost, while enhancing the efficiency of Daigou logistics.
Furthermore, ePlus automated volumetric weight measurement machine supports measuring eCommerce products. Whether it’s lifestyle goods, fashion apparel, or food items, the machine provides instant and accurate volume and actual weight data. It enables Daigou online stores to have precise control over storage space and shipping costs, effectively managing operating expenses.
ePlus Automatic Dimension & Weight Measurement Machine
Daigao Pain Point 3: Incomplete Product Packaging
Complete and visually appealing product packaging can surely enhance a brand’s image. However, when handling with Daigou products, ePlus has noticed a higher proportion of products without packaging or with damaged packaging compared to regular products.
Order Fulfillment Tips 3: Repackage Product to Enhance Customer Satisfaction
Through inspection of Daigou products before they enter the warehouse is a crucial step, especially checking product appearance, quality, and packaging. If any packaging issues are identified during the inspection, we can plan and carry out appropriate repackaging solutions.
For ePlus normal practice, we will communicate packaging instructions with customers and handle the repackaging process on their behalf.
Further Reading: [E-commerce Logistics] 5 Warm Reminders for Warehousing, Packaging, and Shipping
Common repackaging methods include “strengthening existing packaging” and “completely repackaging.” For lightly damaged packaging, reinforcing weak areas to restore its protective qualities can be done, such as sealing and reinforcing edges with tape or protective film.
For products without packaging or with severely damaged packaging, a complete repackaging based on the product’s requirements can be used such as adding a sturdy outer box. It ensures product safety and completeness during final delivery. This step can enhance customer satisfaction, and reduce goods return risks.
The efficiency of Daigou order fulfillment can be optimized by applying the aforementioned three tips. ePlus provides an all-in-one Daigou logistics solution, handling from product inbound, pick & pack, to last-mile delivery. It empowers Daigou online stores to focus on livestreaming and rapidly boost their sales.
Read More：
【eCommerce Logistics】5 Warm Reminders for Warehousing, Packaging, and Shipping
【HKBU Career Fair 2024】ePlus Showcases Innovations and Career Opportunities
【Warehouse Visit】ePlus Delivers Practical Insight for Logistics Students
Encountering any e-Commerce logistics troubles? e+Solutions can help you! From goods storage and management, handling and packaging, to arranging last-mile, we can meet all your logistics needs while allowing you to operate an online store easily
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