As a new year comes, we finally see some pandemic relief, and businesses are emerging stronger than ever before. While more physical stores reopen, businesses embrace the OMO model again to bring in a complete shopping experience to customers. eMarketer, the prominent market research company from the US, expects global e-Commerce sales will hit $6.3 trillion in 2023, while 20.8% of the sales are expected to come from online purchases. In this ePlus eCommerce strategy session, we are going to share the 4 latest e-Commerce trends ( short videos , green packaging , global logistics , and etc. to enhance online shopping experience.
eCommerce Strategy 1: Keep it short, keep it direct.
Information overload is common as people are constantly consuming content these days, it is no wonder that short but spicy videos go viral. Speaking of that, Wyzowl, one of the worldwide market leaders in animated explainer video production which is based in the UK, interviewed 582 respondents in a survey. 73% of them said they prefer to watch a short video than text, while only 11% said they would rather read a text-based article. It is pretty obvious that the short video trend is no longer “emerging”. It is HERE. This year, it may be the time to start recruiting a new team member to demonstrate your products with videos – why people need them, and how it works. Believe it or not, this may drive you unexpected traffic and boost sales!
To name, platforms like Instagram Reels, YouTube Shorts and TikTok are some of the popular ones. The ideal length for a video is usually within 60s. In the video, businesses can showcase their products’ benefits with captivating background music, animations and on-screen text effect inserted. P.S. Don’t forget to put a link at the end to direct your potential customers back to the online store, or else you will lose them.
eCommerce Strategy 2: Go green with sustainable packaging
People have become more aware of the environmental impact of their shopping decisions – and businesses should respond to that. According to Statista’s survey, nearly half of the respondents prefer online shopping at stores which provide green packaging. Therefore, if you are looking for branding strategies, “go green” might be a good option.
Sustainable packaging emphasis: 1) Reduce, 2) Reuse, 3) Recycle and 4) Degradable. What really matters is, being eco-friendly is not just great for mother earth, it is also great for your brand, your customer satisfaction and sales. If you are looking for a 3PL partner, for your information, e+Solutions offers eco-friendly packaging alternatives for clients to choose from. Let’s sell products while being more environment-friendly together!
eCommerce Strategy 3: Instant and human-like customer experience
Make sure your customer service is of the highest standard, as shoppers these days are not easy to please. Customers are expecting a 24-hour customer service chatbot to cater to their requests around the clock. An AI chatbot that can offer personalized product recommendations? Even better. From a survey by Intercom, a software company from the US, it is said that the implementation of chatbots can help increase business online sales by 67%. No wonder chatbot is one of the e-Commerce trends in 2023. It can be the key for you to improving online shopping experience , increasing engagement and boosting sales. Worth a shot.
eCommerce Strategy 4: Accurate local and international logistics experience
On top of the customer service, local and international logistics is another battleground for retailers. Kantar, a market research company, surveyed 300 Hong Kong SMEs in 2022. 66% of those surveyed say they think customers expect same-day delivery. Apart from that, nearly 80% of them say customers want to be able to track their orders. e+Solutions has a smart fulfillment system, automated warehouse facilities, a sophisticated logistic network and professional global logistics experience. We are here to help you stay ahead of the competition.
In 2023, e+Solutions preserves the spirit of pioneering. With our technology and digital transformations, no matter where you locate, e+Solutions is here to help take care of your orders. Our global logistics solutions provide real-time tracking and grow your business. Start optimizing your fulfillment process with us!
Read More：
[E-commerce Strategy] 3 Logistics and Delivery Methods to Keep Your Overseas Orders Coming
A New Era in e-Commerce (Part 2): How to Select the Right Third Party Logistics Provider?
A New Era in E-Commerce(Part 1): The Emergence of Hybrid Order Fulfilment Models
Encountering any e-Commerce logistics troubles? e+Solutions can help you! From goods storage and management, handling and packaging, to arranging last-mile, we can meet all your logistics needs while allowing you to operate an online store easily!
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