O2O (Online to Offline, Offline to Online) used to be the go-to strategy for brands looking to bridge the gap between their online and offline presence. But as the market evolves, a new trend has emerged – OMO (Online merge Offline) marketing. And brands are quickly jumping on board, transitioning from O2O to OMO to stay ahead of the curve. In this article, we’ll explore the differences between O2O and OMO and show you how smart logistics can help you embrace the OMO trend and take your business to the next level. 



In the world of marketing, O2O (Online to Offline, Offline to Online) used to be the go-to strategy for businesses looking to drive traffic from online channels to their physical stores. But with the rise of online competition, consumers are becoming increasingly savvy and are likely to research products online before deciding to visit a physical store. This is where OMO (Online merge Offline) comes in.

OMO takes the concept of O2O to the next level, emphasizing the integration of online and offline channels and using data-driven insights to drive consumer growth. By tracking consumer behavior across all channels, businesses can deliver more precise marketing messages and increase customer loyalty.

At the heart of OMO is the integration of online and offline data. By using membership systems and CRM systems, businesses can track consumer behavior, including search history, purchase history, and website browsing behavior, to gain a comprehensive understanding of their customers’ profiles and needs. This enables businesses to deliver more targeted and effective marketing messages that resonate with their customers across all channels.

Smart logistics, embracing the OMO trend

The integration of online and offline retail with logistics is necessary to achieve true new retail. To effectively expand OMO, improving logistics systems and equipment is essential.

Continuing the advantages of O2O, supporting online and offline delivery.

e+Solutions has a comprehensive automated logistics system that supports the operations of all online and offline stores, quickly helping brands extend from O2O to OMO. Our system effectively synchronizes real-time inventory levels and order status, while our offline logistics assistants have the ability to support order processing and delivery in different forms (such as online ordering, home delivery, in-store pickup, or store replenishment), fully catering to the retail needs of brands. Integrating consumer and logistics data also helps brands make precise analysis and decisions.”

Smart logistics, improving delivery efficiency


OMO continues to drive order growth for brands, while consumers are placing greater emphasis on the shopping experience. To provide customers with fast and accurate delivery, e+Solutions is taking a step towards intelligent logistics to improve efficiency and fully support the development of OMO.

This includes the introduction of 24-hour operating AGV automated guided vehicles in warehouses, which significantly reduces the overall handling time of goods, making order picking faster and more accurate. This helps accelerate order processing and ensures that orders are delivered quickly and accurately to customers. Additionally, the small size of the AGV automated guided vehicle allows for more shelves and goods to be stored in the warehouse, effectively utilizing storage space.

In the era of new retail, optimizing the shopping experience is essential for brands to maintain their competitiveness. OMO helps brands connect online and offline data, establish interaction with consumers through virtual and real integration. Together with e+Solutions, we can provide customers with a more complete shopping experience and believe that we can lay a solid foundation for OMO at a faster pace and grow our business.

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