As school begins every September, it is common to see all kinds of back to school promotions and discounts. Whether in large department stores or on social platforms, many major merchants and brands would launch student discounts entitled “Back to School” , “Back to School Festival” or other promotions, with discounted products covering laptops, tablets, stationery, and even shirts, pants, and footwear. In addition to annual shopping seasons such as annual festivals and “Double Eleventh”, “Back to School” has gradually become one of the most important retail opportunies for e-commerce promotions. According to the latest survey conducted by the Hong Kong Association for Quality Customer Service, Generation Z has gradually become a consumer group that frequently purchases online entering the post-epidemic era. About 80% of college students shop online once every one to two days on average. Merchants have also spotted new retail opportunities and launched discounts simultaneously online and offline (OMO) , including physical stores, self-owned online stores and large online shopping platforms, to cater to new generation’s online shopping habits and preferences.
Increasing sales relies on the O2O/OMO model
When merchants seize the retail opportunities for “Back to School” promotions, if they can cooperate with the O2O/OMO model, and integrate online and offline sales channels to provide customers with a unified shopping experience, that can stimulate sales growth, their performance will eventually be doubled. At the same time, taking advantage of the interconnection between online and physical stores, such as issuing electronic coupons that are applicable to both online and physical stores, and providing delivery services such as “buy online, pick up offline”. These OMO tactics could provide customers more opportunities to come into contact with the store’s products, triggering subsequent purchasing behaviour.
Comprehensive logistics support creates double retail opportunities
To create retail opportunities through expanding the OMO model, merchants ought to improve their logistic systems and supporting facilities. The online automated logistics system helps to simultaneously record real-time inventory and order status, allowing you to save management effort. The offline logistics team can support you in different forms of order processing (such as online ordering, door-to-door delivery, offline pickup or physical store restock), taking care of the brand’s new retail needs in an all-rounded way. These enhanced logistics capabilities open up new retail opportunities by enabling businesses to meet customer demands more efficiently and effectively.
To embrace the OMO new retail trend, merchants can start by optimizing the shopping experience, integrating online and offline data between virtual and reality, and promoting interaction with customers. Together with ePlus , a reliable logistics partner , we can handle multi-channel orders on our behalf, creating a complete online shopping experience, quickly laying the foundation for OMO, hence growing your business.
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Encountering any e-Commerce logistics troubles? e+Solutions can help you! From goods storage and management, handling and packaging, to arranging last-mile, we can meet all your logistics needs while allowing you to operate an online store easily
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